Portfolio
Real projects. Real results.
A selection of products I helped shape, launch, or rescue — from stuck startups to scaling platforms.
Campiri
From scattered features to a fully independent camper marketplace.
Campiri needed someone to lead their product, define what to build next, and keep the team focused on what mattered.
What I did
- Led product strategy end-to-end
- Maintained and prioritized the roadmap
- Prototyped key features
- Helped the team focus on high-impact work
The result
Campiri became a fully independent and functional marketplace where camper owners and customers interact and complete the entire rental process digitally.
Propeller
One year in development, "never ready." Launched in three weeks.
Propeller had been in development for about a year and was "never ready" to launch. The users were scared to adopt it, and the app was not built around their needs.
What I did
- Interviewed users and mapped their real workflows
- Redesigned user journeys and simplified features
- Removed unnecessary buttons and unused features
- Onboarded the team to a user-centric approach
The result
Within 3 weeks of taking over, Propeller was launched and being used by its users. The product was stripped down to the essentials and made to work perfectly.
Swist / Amazing Check-in
A capable product the website hadn't fully captured yet. Now it converts customers who already get it.
The product did a lot, but the website hadn't yet captured it in a way that landed instantly. So the founders were generously giving hours of their time on calls, walking each potential customer through the service.
What I did
- Analysed the existing website and the competitive landscape
- Researched users to understand what they actually needed to hear
- Rebuilt the website from scratch with AI-assisted coding
- Sharpened the value proposition and messaging
The result
Conversions now arrive pre-qualified — visitors who sign up already understand the product and complete the purchase without lengthy founder calls. Higher conversion quality and far fewer support hours for the team.
FerdiGo
Years of ambitious building, ready for a path to launch. Live in four months.
FerdiGo had a bold vision and no shortage of ideas, but hadn't yet had a dedicated product role to bring them into focus. After investing real time and effort in building, the team was ready for a clear path to launch.
What I did
- Aligned the team around clear roles and responsibilities
- Led discovery workshops focused on user-centric design
- Simplified the MVP scope drastically
- Integrated real user stories into the product
The result
FerdiGo went live approximately 4 months after our first meeting. The MVP was simplified to must-have functionalities, fully focused on real user needs.
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